Package Snapshot: Understanding Greenwashing

Position paper summary: Keeping ESG real: ESG and greenwashing concerns

Greenwashing has become a high-profile issue for those seeking to invest sustainably. An increasing number of funds and individual companies have been called out for overstating or using misleading terminology about their integration of environmental, social, and governance (ESG) factors.

Blog #1 summaryAvoiding greenwashing: how to navigate the buzzwords and marketing spin

The term ESG (environmental, social, and governance) has become commonplace in headlines over the past year. Despite its benefits, there are still roadblocks to increased widespread acceptance of ESG. While ESG is becoming more widely used, most investors are still confused by the jargon and how companies actually report on their efforts. Moreover, beyond confusion lies skepticism: why should I invest if I do not understand? 

Blog #2 summary: The difference between true ESG and greenwashing

The rise of environmental, social and governance (ESG) data in investment research has led to more frequent greenwashing—the practice of overstating, or even inventing, sustainable initiatives and goals—by some companies and investment product providers. The trend is unfortunate, as the poor practices of some companies have led to questions about the legitimate efforts of many others. There are ways, though, to differentiate between true ESG investments and those hiding behind marketing hype.

Infographic summary

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